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.............................. St. Pauli
Logo and Trademark..............................
FC St. Pauli is a German football club based in the St. Pauli district of Hamburg. The football department is part of a larger sports club that also has Rugby, American football, baseball, bowling, chess, cycling, handball, skittles, softball and table tennis teams. While the footballers have enjoyed only modest success on the field, the club is widely recognized for its unique culture and has a large popular following as one of the country's "Kult" clubs. St. Pauli has secured promotion to the 2. Bundesliga for the 2007/08 Season.
Their most recent appearance in the top flight was a single season cameo in 2001-02, followed by two successive relegations. With the club almost bankrupt again and the less lucrative Regionaliga Nord (III) looming the club began its fundraising activities, the so called Retteraktion. They printed t-shirts with the club's crest surrounded by the word Retter (rescuer/saviour) and more than 140,000 were sold within 6 weeks. They also organized a benefit game against Bayern Munich to try and help rescue the club.
The club has also been active in terms of charity and in 2005 the club, the team and the fans initiated the viva con agua de sankt pauli campaign which collects money for water dispensers for schools in Cuba. During the 2005-06 season, the team enjoyed unprecedented success in the DFB Cup, with wins over Burghausen, Bochum and, significantly, Bundesliga sides Hertha Berlin and, in the quarter-finals on January 25, 2006, Werder Bremen. Their 3-1 victory in front of a sell-out Millerntor crowd and their subsequent place in the DFB Cup semi-final netted the club approximately €1 million in TV and sponsorship money, going a long way to saving the club from immediate financial problems.
In the wake of its DFB Cup victories, the club has also produced a new line of t-shirts with the slogan "Wir sind Pokal" (We Are Cup), after the Bild newspaper's famous 2005 headline "Wir sind Papst" (We Are Pope).
St. Pauli finally went out of the cup to FC Bayern Munich on April 12 going down 3-0 with a goal from Owen Hargreaves and two from Claudio Pizarro. Incidentally, Bayern Munich was also drawn as St. Pauli's opponent in the first round of the following season's cup leading to an early exit as Bayern Munich won 2-1. However, after success in the 2006/2007 season the team was promoted to the 2nd Bundesliga.
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