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.............................. Star Alliance
Logo and Trademark..............................
Star Alliance is the oldest (it was launched on May 14, 1997), largest and most awarded airline alliance in the world, with the following points of cooperation among its partner airlines: Frequent flyer program integration allows airline miles to be earned and redeemed on all members of the Alliance at the same level (with the exception of certain deeply discounted classes) and lounge access by Gold card holders when flying in economy class Premium customers of the alliance have access to airport lounges of all members Flight schedules are coordinated to permit almost seamless travel which may include several different carriers within the alliance.
On a single ticket Special fares for round-the-world and similar travel on alliance members offer discounts over booking individual itineraries Customer service processes are harmonized in an effort to promote a consistent experience
Cooperation in development of a common information technology platform This tight cooperation led to suspicions of anti-competitive behaviour, and the alliance was investigated by the European Union as a virtual merger of its members. Indeed, some speculated that if government regulations were relaxed, the members would merge into a single corporation, although no evidence has yet materialized. Prior to Star Alliance, Northwest Airlines and KLM were operating together as the forerunners of the modern airline alliance system since 1993—although there had been even earlier pairings and groupings of airlines for decades on a less formal level. The creation of Star Alliance was a milestone in airline history due to its size and sparked the formation of rivals, notably SkyTeam and Oneworld.
The alliance developed the "regional" concept in 2004, which helps Star Alliance penetrate individual markets with the regional participation of smaller carriers. Regional Star Alliance members have to be sponsored by an existing full Star Alliance member.
Star Alliance members now fly over 16,000 daily flights to 855 airports in 155 countries utilizing a fleet of 2,778 aircraft. Its members carried a total of 405.7 million passengers with a turnover of 95.3 billion US dollars in 2006. The alliance's market share is 28% of the global market based on revenue passenger kilometers. All Star Alliance carriers combined employ over 350,000 pilots, flight attendants, and other staff. Star Alliance was voted best airline alliance in the Skytrax 2007 World Airline Awards.
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