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.............................. SUBWAY
Logo and Trademark..............................
Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor's Associates, Inc. (DAI). The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. Currently, Subway is the third largest fast food chain globally after Yum! Brands (34,000 locations) and McDonald's (31,000 locations).
Subway's main operations office is in Milford, Connecticut, and five regional centers support Subway's growing international operations. The regional office for Europe's 1,000 stores is in Amsterdam, Netherlands. Australia and New Zealand, with over 2,100 outlets, is supported from Brisbane, Australia. The 300 Middle Eastern locations are supported from Beirut, Lebanon. Singapore supports the 300+ Asian locations. The Latin American Support Center in Miami assists over 1,100 restaurants. In the UK and Ireland the company hopes to have 2,010 restaurants by the year 2010.
Many restaurant analysts attribute Subway's fast growth to the growing concern on health by restaurant customers, a trend that Subway has taken advantage of in its marketing. In 1999, an Indiana University student named Jared Fogle lost 245 pounds (110 kg) with a diet made up mostly of Subway sandwiches combined with exercise. The story is used by Subway as a large part of their marketing campaign to this day. Jared has emerged as a spokesman for Subway, furthering their image as a health-conscious restaurant chain.
In its early years Subway was a theme franchise naming its sandwiches after well known Subway stops. This early history can still be seen in the BMT (Brooklyn-Manhattan Transit) sandwich.
Subway menus vary by store, by country and by state — in Muslim countries omitting ham and other pork cold cuts — but retain core items which are included at every store. The main food sold by the store is Submarine sandwiches, sold in Six-inch, Footlong sizes, and the new four inch "MiniSub" sandwiches for children as well as adults.
All Subway stores offer customers lettuce, tomato, onions, green peppers, olives, banana peppers and pickles, as well as regionally selected toppings. Like other fast-food restaurants they offer limited time offers or LTO from time to time. In addition to their standard menu, Subway also offers catering for all types of occasions. They offer "Giant Subs", which are a minimum of three feet long, and also offer a sandwich platter. These giant sandwiches can be ordered in bulk and to nearly any specification, something which Subway has promoted as a part of their campaign to personally tailor each and every sandwich to a customer's individual taste.
Subway also offers items other than sandwiches; breakfast items include such baked goods as bagels, Egg & Sausage sandwiches, and as of July and August 2006, "personal pizzas" are available in select markets to their menu. The personal pizzas are made upon order (as with their sandwiches) and heated "in less than 90 seconds" (cooking for 85 seconds) as advertised on televised commercials. Breakfast and pizza items are only available in some stores.
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