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.............................. TAG Heuer Swiss Swatch Manufacturer
Logo and Trademark..............................
TAG Heuer (pronounced: täg-hoi-er) is a Swiss watchmaker known for its mid - high range sports watches and chronographs. It is a division of leading luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860". TAG Heuer focuses primarily on chronographs with some less expensive models in each line with non-chronograph features. The lines include Monaco, Carrera, Link, Aquaracer, Kirium and others. Automatic (self-winding) movements and water resistance are the norm, as well as sapphire crystals and sometimes also windows on the back of the watch to view the movement.
At the end of 2003, TAG Heuer ended its association with F1 as the official timekeeper, allowing the way the graphics are displayed to undergo a facelift in 2004 where Siemens replaced TAG as the timekeeper. It signalled the end of the large black overlays which were an icon during the late 90s and early 2000s.
Some of the more recently announced models include the Monaco V4 (the movement of which is driven by belts rather than gears); the Carrera Calibre 360 (the first mechanical wrist chronograph to measure and display time to 1/100th of a second); and the Monaco 69 (featuring both a digital chronograph accurate to 1/1000th of a second and a traditional mechanical movement, with a hinged mechanism allowing wearers to flip the watch between its two separate dials).
In 2007 TAG Heuer has won the iF product design award for its Monaco Calibre 360 LS Concept Chronograph. The award was given away by the International Forum Design Hannover GmbH, which is held in Hanover, Germany. The watch received the prestigious award in the Leisure/Lifestyle category. It was chosen among more than 2,200 timepieces presented by watchmakers from 35 countries. In the period between March 15 and August 2007, the watch could be admired at iF design exhibition. TAG Heuer received the iF product design award for the second time in the last two years. In 2006 another TAG Heuer watch, entitled Professional Golf Watch, won in the same Leisure/Lifestyle category. The design of the Professional Golf Watch was developed together with Tiger Woods.
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