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.............................. TDK
Logo and Trademark..............................
TDK Corporation (TDK株式会社, TDK Kabushiki-gaisha), formerly TDK Electronics Co., Ltd (東京電気化学工業株式会社, TDK Electronics Co., Ltd TYO: 6762, NYSE: TDK, LSE: TDK), is a Japanese company which manufactures electronic materials, electronic components, and recording and data-storage media, and markets them globally. Their motto is "Contribute to culture and industry through creativity". TDK was founded in Japan on 7 December 1935 to manufacture iron-based magnetic material ferrite, which had been recently invented by Yogoro Kato and Takeshi Takei. In 1952 they began production of magnetic tapes, with compact cassette tapes following in 1966; it is for these that the company is most widely noted. TDK also manufactures an extensive portfolio of magnetic and optical media, including several formats of videotape and blank CD-R and recordable DVD discs. TDK has also recently started manufacturing USB flash drives.
Industry trends see the company moving into new forms of media; in 2004 TDK was the first media-manufacturer to join the companies developing BD post-DVD technology. Operations in the USA began in 1965 with a New York office, and European operations began in 1970 with an office in Frankfurt, West Germany. TDK operated a semiconductor division in California for about a decade, but divested it in 2005. The company operates a museum dedicated to the technologies with which it is involved, at its Hirasawa plant in Japan.
It sponsors activities and events such as those at The Cross nightclub in Central London, or Crystal Palace Football Club, which it sponsored between 1994 and 1999. Since June 2006, Takehiro Kamigama has been president, having been nominated by his predecessor, Hajime Sawabe, who currently serves as chairman.
From 1993 to 1998, TDK were the sponsors of the English football team Crystal Palace, who were promoted to the Premier League twice during this era, though lasting for just one season before being relegated on both occasions.
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