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.............................. Tetley Tea
Logo and Trademark..............................
Tetley, a fully-owned subsidiary of Tata Tea Limited, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. It is the largest tea company in the United Kingdom and Canada and the second largest in the United States by volume.
After Tetley was purchased by the Tata Group in 2000, most of its business in Asia has been integrated with Tata Tea and the company plans to completely integrate its world-wide business with Tata Tea by 2006. The new merged group, Tetley-Tata Tea, is the second largest tea brand in the world after Unilever.
In 1856, Joseph Tetley and Joseph Ackland set up "Joseph Tetley & Company, Wholesale Tea Dealers". Tetley was the first company that launched tea in tea-bags in the United Kingdom in 1953. The Tetley Group was created in July 1995 as a result of a buy-in management buy-out, when a group of investors bought what was then the world-wide beverage business from Allied Domecq. The Tetley Group was purchased by India's Tata Group in February 2000 for £271m.
It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's business conglomerates which encompass more than 90 companies including Tata Tea. The acquisition has greatly helped Tata Tea's business ambitions to become a global tea company. Moreover, as India continues to reduce import duties on tea, Tata Tea was able offset its reduce share in domestic market by its gains in Europe and North America. In 1952, in an early example of cross-promotion, Petula Clark's single "Anytime Is Tea-Time Now" was used to advertise Tetley on Radio Luxembourg.
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