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.............................. Texaco Logo and Trademark..............................

Texaco is the name of an American oil retail brand. Its flagship product is its fuel, Texaco with Techron. In the United States, Texaco is running a nationwide online contest called the Texaco Car of the Decades Virtual Car Show. Texaco was an independent company until it merged into Chevron Corporation in 2001. It began as the Texas Fuel Company, founded in 1901 in Beaumont, Texas by Joseph S. Cullinan, Thomas Donahue, Walter Benona Sharp and Arnold Schlaet upon discovery of oil at Spindletop. For many years, Texaco was the only company selling gasoline in all 50 states, but this is no longer true. Its logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road."

Texaco is associated with the Havoline brand of motor oil and other automotive products. It is one of the sponsors of NASCAR. Texaco sponsors Car 42, driven by Juan Pablo Montoya. Havoline has sponsored a NASCAR race car continuously since the early 1980s.

   

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It has also been associated with the Metropolitan Opera radio broadcasts, as well as such entertainment legends as Bob Hope, Jack Benny and Milton Berle (many of their shows were originally sponsored by Texaco - see Texaco Star Theatre, which includes the sponsorship lyrics of the opening theme: "We're the men of Texaco, We work from Maine to Mexico..."). Berle's program was broadcast in the same time slot as Fulton J. Sheen's religious program for a while, thus leading to Berle's oft-quoted quip, "We both have the same boss - Sky Chief!" In Latin America, Texaco sponsors Brazilian soccer superstar Ronaldinho. In West Africa, Texaco sponsors the soccer-based comic Supa Strikas.

Texaco gasoline comes with Techron, an additive developed by Chevron, as of 2005, replacing the previous CleanSystem3. The Texaco brand is strong in the United States, Latin America and West Africa, and it has a presence in Europe as well. The current CEO is David J. O'Reilly.

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