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.............................. Tic Tac
Logo and Trademark..............................
tic tac (officially styled in lower case letters) is the brand name of small, hard mints manufactured by the Italian confectioner Ferrero. The individual mints are commonly known as tic tacs. They were originally introduced to the United States in 1969 and have been a popular product throughout the world. They are usually sold in small transparent plastic boxes with a flip-action lid. Originally, tic tacs were dyed the specific colors. Now, in many countries, the transparent plastic boxes are colored for the specific flavors and the actual tic tacs remain white inside. Different flavors and forms of tic tac candies have maintained the success of the brand in a rapidly changing consumer environment. The name "tic tac" is an example of ablaut reduplication.
During the 1970s, "double packs" were introduced, featuring a regular tic tac container with two flavors inside. Available combinations were Tangerine & Lime, Orange & Grape, and Berry, Cherry and many more. Grape was eliminated in 1976 because of health concerns about the red dye amaranth (FD&C Red #2), a suspected carcinogen. The Orange tic tacs continued on their own without the Grape.
Besides the original Fresh mint flavor, several new varieties were added over time, including: cinnamon (or "Winter Warmer"), orange, spearmint, peppermint, mandarin, wintergreen and lime. In 2005 a limited edition flavor of lemon was introduced.
Since 1980, its tag line has been "The 1½ Calorie Breath Mint®." It currently occupies the #1 position in the U.S. breath mint category. This has changed since the size of each individual piece was increased and the caloric value increased to 1.9 calories.
In the UK, Ireland and Australia tic tacs are noted as being less than 2 kilocalories with the slogan "2 hours of tic tac freshness in less than 2 calories". A more recent, humorous TV advertising campaign encourages potential purchasers in the UK to "Shake your tic tac".
In 2006, tic tac introduced a Bold edition with stronger flavors. With 1.9 kilocalories per mint (advertised as having "less than 2 calories") it comes in two flavors, Mint and Fruit.
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