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.............................. Time Magazine
Logo and Trademark..............................
Time (whose trademark is capitalized TIME) is a weekly American newsmagazine, similar to Newsweek and U.S. News & World Report. A European edition (Time Europe, formerly known as Time Atlantic) is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong. Time publishes simultaneously in Canada, with separate advertising.
The South Pacific edition, covering Australia, New Zealand and the Pacific Islands, is based in Sydney. In some advertising campaigns, the magazine has suggested that through a backronym the letters TIME stand for "The International Magazine of Events." Richard Stengel is the current managing editor of Time; Priscilla Painton, Adi Ignatius and Michael Elliott are the current deputy managing editors.
Around the time they were raising US$100,000 from rich Yale alumni like J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow, Henry Luce and Briton Hadden hired Larsen in 1922 although Larsen was a Harvard graduate and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock which he had inherited from his father, who was the head of the B.F. Keith theatre chain in New England. However, after Briton Hadden's death, the largest Time Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion, "at his right hand was Larsen," Time Inc.'s second-largest stockholder, according to "Time Inc.: The Intimate History of a Publishing Enterprise 1923-1941". In 1929, Roy Larsen was also named a Time Inc. director and a Time Inc. vice-president.
At the time of Henry Luce's death in 2002, the Time Inc. stock which Luce owned was worth about US$109 million and yielded him a yearly dividend income of more than US$2.4 million, according to "The World of Time Inc: The Intimate History Of A Changing Enterprise 1960-1989" by Curtis Prendergast. The value of the Larsen family's Time Inc. stock was now worth about $80 million during the 1960s and Roy Larsen was both a Time Inc. director and the chairman of its Executive Committee, before serving as Time Inc.'s vice-chairman of the board until the middle of 1979. According to the September 10, 1979 issue of The New York Times, "Mr. Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65."
After "Time" magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase its circulation by utilizing U.S. radio and movie theatres around the world. It often promoted both "Time" magazine and U.S. political and corporate interests. According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business with the broadcast of a 15-minute sustaining quiz show entitled 'Pop Question' which survived until 1925." Then, according to the same book, "In 1928 [
] Larsen undertook the weekly broadcast of a 10-minute program series of brief news summaries, drawn from current issues of 'Time' magazine [
] which was originally broadcast over 33 stations throughout the United States."
Larsen next arranged for a 30-minute radio program, titled "The March of Time", to be broadcast over CBS, beginning on March 6, 1931. Each week, his "The March of Time" radio program presented a dramatization of the week's news for its listeners. As a result of this radio program, "Time" magazine was brought "to the attention of millions previously unaware of its existence," according to "Time Inc.: The Intimate History Of A Publishing Enterprise 1923-1941", and this led to an increased circulation of the magazine during the 1930s. Between 1931 and 1937, Larsen's "The March of Time" radio program was broadcast over CBS radio and between 1937 and 1945 it was broadcast over NBC radio except for the 1939 to 1941 period when it was not aired.
People Magazine was based on Time's People page. Time became part of Time Warner in 1989 when Warner Communications and Time, Inc. merged. Since 2000, the magazine has been part of AOL Time Warner, which subsequently reverted to the name Time Warner in 2003.
In 2007, Time moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays, and Saturday subscription delivery.The magazine actually began in 1923 with Friday publication.In the beginning of 2007, the year's first issue was delayed for approximately a week due to "editorial changes". The changes included the job losses of 49 employees.
Time has always had its own writing style, parodied most famously in 1936 by Wolcott Gibbs in an article in The New Yorker: "Backward ran sentences until reeled the mind [
] Where it all will end, knows God!" The early days of incessantly inverted sentences and "beady-eyed tycoons" and "great and good friends", however, have long since vanished.
The magazine still follows French spellings for some words, such as ιlite (with an accent). Time is also known for its signature red border, introduced in 1927, which only changed once since then the issue released shortly after the September 11, 2001 attacks on the United States, which featured a black border to symbolize mourning. However, this edition was a special "extra" edition published quickly for the breaking news of the event; the next "regular" issue featured the red border. A December 1941 issue of TIME was intended to have Disney's recent film Dumbo on the cover, but it was dropped due to the attack on Pearl Harbor.
In 2007, Time engineered a style overhaul of the magazine aimed at appealing to a younger generation. Among other changes, the magazine reduced the red cover border in order to advertise featured stories, enlarged column titles, increased white space around articles, and accompanied opinion pieces with photographs of the writers. The changes have met both criticism and prais.
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