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.............................. Toronto Maple Leafs NHL Club
Logo and Trademark..............................
The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). The organization, one of the "Original Six" members of the NHL, is officially known as the Toronto Maple Leaf Hockey Club and is owned by Maple Leaf Sports & Entertainment Ltd. (MLSE). They play at the Air Canada Centre (ACC).
The Leafs are well known for their long and bitter rivalry with the Montreal Canadiens, and more recent rivalry with the Ottawa Senators. The franchise has won thirteen Stanley Cups, eleven as the Leafs, one as the Toronto St. Patricks, and one as the Toronto Arenas. Valued at $413 million (2007), the Leafs are the most valuable team in the NHL, followed by the New York Rangers and the Detroit Red Wings.
Maple Leafs fans worldwide are known by the collective nickname "Leafs Nation"; the club uses this term as the title of its website. Conversely, there is an equally passionate dislike of the team by fans of several other NHL teams. In November 2002, the Leafs were named by Sports Illustrated hockey writer Michael Farber as the "Most Hated Team in Hockey."
In the United States, several cities in the Sun Belt have sizable numbers of Leaf fans, as many Snowbirds tend to flock to locales such as Phoenix, Tampa Bay, and Miami during the winter, resulting in a boost in turnout and ticket sales when these franchises play the Maple Leafs.
The Leafs are sometimes referred to as "the Buds" (as in maple bud and/or short for buddy) by their legions of fans which has paralleled the use of "Habs" as a secondary nickname for the Montreal Canadiens. The somewhat peculiar spelling of the word "Leafs" vs. "Leaves" is in actuality grammatically allowable, just as "dwarfs" is an alternative to the spelling "dwarves".
Maple Leafs home games have long been one of the toughest tickets to acquire in Canada, even during lean periods. The Leafs have sold out almost every game since 1946. While scalping is technically illegal in Toronto, there are numerous scalpers around the Air Canada Centre. The only ways to get into a game are to buy tickets months in advance or to deal with scalpers at a markup considerably above face value.
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