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.............................. USATODAY.com
Logo and Trademark..............................
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Allen 'Al' Neuharth. The paper has the widest circulation of any newspaper in the United States (averaging over 2.25 million copies every weekday), and among English-language broadsheets, it comes second world-wide, behind only the 2.6 million daily paid copies of The Times of India. Its circulation figures are a matter of some dispute, however, as USA Today has many contracts ensuring distribution in hotels, often to customers unaware they are paying for the newspaper. USA Today is distributed in all 50 states.
USA Today was founded in 1982 with the goal of providing a national newspaper in the U.S. market, where generally only a single local newspaper was available. Colorful and bold, with many large diagrams, charts, and photographs, it contrasted with the relatively colorless papers of the time such as The Wall Street Journal and The New York Times. Emphasizing its national focus, USA Today became well-known for its national polls on public sentiment.
Early on, the initial success of the paper was met with criticism. Many people were hesitant to read a color newspaper and derided it as 'McPaper.' However, the newspaper has striven to set itself apart in distribution methods as well. The paper is still sold in unique newspaper vending machines with curved edges that some say resemble television sets more than newspaper racks. USA Today was also eager to latch onto the business traveler and was heavily distributed through airlines, airports, and hotels in addition to other sales outlets. The newspaper was also among the first newspapers to use satellite transmissions to send the final edition of the newspaper to multiple locations across the country for printing and final distribution in those regional markets. The innovation of using satellites and regional printing hubs allowed the paper to push back deadlines and include the most recent news and sports scores in each edition.
In 2001, the newspaper moved into its new 30 acre (120,000 m²) headquarters in McLean, Virginia, a Washington, D.C. suburb. Its original headquarters, the old USA Today and Gannett, Inc. "silver towers", are located in the neighborhood of Rosslyn and are a major landmark on the Washington skyline. On September 7, 2004, the newsstand price of a USA Today newspaper was increased from 50 cents (the paper's price since 1985) to 75 cents.
USA Today is known for synthesizing news down to easy-to-read-and-comprehend stories. Each edition consists of four sections: News (the oft-labeled "front page" section), Money, Sports, and Life. On Fridays, two Life sections are included: the regular Life for movies, TV and trends, and a travel supplement called "Life: Destinations and Diversions." The paper does not print on Saturdays and Sundays. USA Today prints each complete story on the front page of the respective section with exception to the cover story. The cover story is a longer story that requires a jump (readers must turn to another page in the paper to complete the story).
In many ways, USA Today is set up to break the typical newspaper layout. Some examples of that divergence from tradition include using the left-hand quarter of each section as reefers, sometimes using sentence-length blurbs to describe stories inside. It is also the only paper in the United States to utilize the Gulliver font, which is used for both headlines and stories. Being a national newspaper, USA Today cannot focus on the weather for any one city. Therefore, the entire back page of the News section is used for weather maps and temperature lists for the entire United States and many cities throughout the world. In the bottom left-hand corner of the weather page is a graphic called "Weather Focus," which explains different meteorological phenomena. On Mondays, the Money section uses its back page to present an unusual graphic depicting the performance of various industry groups as a function of quarterly, monthly and weekly movements against the S&P 500.
One of the staples of the News section is a state-by-state roundup of headlines. The summaries consist of paragraph-length Associated Press reports highlighting one story of note in each state, the District of Columbia, and one U.S. territory. Some traditions have been retained, however. The lede still appears on the upper-right hand of the front page. Commentary and political cartoons occupy the last few pages of the News section. Stock and mutual fund data are presented in the Money section. But USA Today is sufficiently different in aesthetics to be recognized on sight, even in a mix of other newspapers, such as at a newsstand. The overall design and layout of USA Today has been described as both neo-Victorian and Impressionist.
In 1988, an attempt was made to bring the breezy style of USA Today to television. The result was the syndicated series USA Today on TV, which was a joint venture between Gannett and producer Grant Tinker. Correspondents on the series included Edie Magnus, Robin Young, Boyd Matson, Kenneth Walker, Dale Harimoto, Ann Abernathy, Bill Macatee, and Beth Ruyak. As with the USA Today tabloid, the show was divided into four "sections" corresponding to the different parts of the paper - News, Money, Sports, and Life.
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