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.............................. Umbro
Logo and Trademark..............................
Umbro (LSE: UMB) is an internationally recognised football brand based in Cheadle, Greater Manchester, England. Umbro designs, sources and markets football-related apparel, footwear and equipment and its products are sold in over 90 countries worldwide. Umbro are the current England, FA and FA Cup suppliers of sports apparel. Umbro currently manufactures all types of sports wear apparel including training gear and football boots. Umbro also produce casual clothes and shoes, including a line by British designer Kim Jones. The company is also a major player in kit manufacture for some of the world's best known teams.
Umbro have recently launched their new hi-technology SX Boot. Deco has been playing in the boots which are visually striking with different colours for each foot, reflecting the left (logical, assertive) and right (intuitive, creative and passionate) sides of the brains. The boot uses Michelin tyre manufacturing-related technology which improves control by up to 90%*. Umbro has produced kits for many notable football teams since establishment; its first kit was produced in 1934, for Manchester City, which won the FA Cup that year.
Over the years Umbro have also produced kits for major teams including Barnsley F.C., Flamengo, Lazio, Arsenal, Celtic FC, Club Bolivar, Cruz Azul, Botafogo, Manchester United, Tottenham Hotspur, Chelsea, C.A.Independiente, Linfield, Liverpool, Aston Villa, Leeds United, Finn Harps, Everton, Rangers, Deportivo La Coruña, Olympique Lyonnais, La U, Colo-Colo, Santos, Vasco, Atlético Nacional, Inter Milan, AFC Ajax, Universitario de Deportes, Liga Deportiva Universitaria, Celta Vigo, FC Twente, Málaga CF, CSKA Moscow, Hajduk Split, Dynamo Moscow, Torpedo Moscow, FC Moscow, West Bromwich Albion, Wolverhampton Wanderers, Nottingham Forest and Wisła Kraków. From the 2007/2008 season onwards, Siena, Cagliari, Birmingham City, Blackburn Rovers, Hull City, Morecambe, Sunderland, Linfield, Lincoln City, West Ham United, C.D. Santa Clara, Rangers, Wigan Athletic and Heart of Midlothian will also be wearing Umbro kits.
In addition to club teams, Umbro also produced kits for international teams, including Iraq, Brazil, Scotland, England, Northern Ireland, Republic of Ireland, Chile, Colombia, Bolivia, Peru, Mexico, Norway, and Sweden. During the 1966 World Cup, all but one of the 16 participating teams wore Umbro uniforms.
However, Umbro have suffered in recent years with many of the big clubs they provided for moving to the big two of Nike and Adidas (notably including Manchester United, Chelsea, and Celtic FC). In addition to this Puma have vastly increased their participation in football and now provide many national teams with kits. Still, Umbro managed to retain their long-standing partnership with The FA and, often in cooperation with JJB Sports, gained contracts for a number of clubs in recent years, including Rangers FC and several English clubs.
Umbro currently are the official sports manufacturer of the English FA Cup and official sponsor of the new Wembley Stadium. Umbro will partner The FA in the further development of the National Football Centre (NFC) at Burton-upon-Trent, becoming the title sponsor of the Centre. Umbro is also the exclusive supplier of footballs to The FA.
Umbro have also manufactured kits for Rugby Union (the Irish National team and London Irish), Athletics and rugby league. At the 2006 FIFA World Cup Sweden and England wore Umbro kits. At the 2007 AFC Asian Cup Iraq, the eventual winners wore Umbro kits that actually changed in the middle of the tournament.
Players who have endorsed Umbro include Michael Owen, Deco, Luis García, Barry Ferguson, Míchel Salgado, Rogério Ceni, Alan Shearer, Henrik Larsson, John Terry, David James, Richard Dunne, Yasuhito Endo, Tim Cahill, Dodô, Hernán Crespo, and Hugo Perez.
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