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.............................. Universitario de Deportes Football Club Peru
Logo and Trademark..............................
Universitario de Deportes is a Peruvian football club based in Lima. Also referred to as Universitario or La U, they are one of most successful football clubs in Peru. They were founded as Federación Universitaria in 1924 by professors and students from the National University of San Marcos but were forced to re-name themselves in 1931.
They currently play in the top tier of Peruvian football—the Primera División Peruana—and have never been relegated to the Second Division. Since 2000, they play their home games at the Estadio Monumental, the largest in Peru. Universitario and Alianza Lima are involved in a derby called the Peruvian Super Classic (Superclásico Peruano). This derby started in 1928 in the club's debut in the first division and Universitario won it 1-0.
Universitario has won twenty-four first division titles, more than any other club in Peru, and was the first Peruvian club to reach the final of the Copa Libertadores. The first title won by the club was in 1929, one year after their debut in the first division. Their first Bi-Championship (bicampeonato) title was won in the seasons of 1945 and 1946. The last title won by the club in 2000 was also their Tri-Championship title. Universitario's youth team is América Cochahuayco which currently participates in the Second Division.
Universitario's colors are cream (called crema in Spanish), red, burgundy (called guinda in Spanish), and black. When playing a home game they use the crema-colored kit with black socks and when playing away they use the burgundy-colored kit with black socks.
The club's colors at first were not crema. They started out with a white kit which had the badge on the chest. During one of their early seasons, Universitario could not participate in an upcoming match because their uniforms had been sent to the laundry to be washed. The managers pleaded that they hurry with the laundry and they quickly washed them. However, when the club received the jerseys, they found that they were no longer white, but yellow. The laundry workers had forgotten to remove the badges from the jerseys and consequently the red color from the badges mixed with the white jerseys giving it a yellow tint. The club had no choice but to use the jersey to play. They managed to win that game and a few others as well and thus the club kept the new-colored kit believing it was good luck. The badge is a red U inside a red circle drawn by Luis Malaga, one of the founders of the club.
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