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.............................. Univision
Logo and Trademark..............................
Univision is a Spanish-language television network in the United States. It has the largest Hispanic audience, largely due to repurposed telenovelas and other Mexican programs produced by Grupo Televisa. Joe Uva is the CEO of Univision Communications, Inc.
Univision is headquartered now in New York City, after years of being in Los Angeles, and its major production facilities/operations are in Miami, Florida. It is available on cable in most of the country, with local stations in several markets with large Hispanic populations. Most of these stations air full local news and programming in addition to network shows. Univision's major programming is closed-captioned in Spanish, but unlike main competitor Telemundo, it almost never provides English subtitles.
The network was sold in March, 2006, to a consortium led by Californian billionaire Haim Saban, TPG Capital, L.P. and Thomas H. Lee Partners for $12.3 billion or $36.25 per share plus $1.4 billion in acquired debt. On March 12, 2006 The buyout left the company with a debt level of twelve times its annual cash flow, which was twice the norm in buyouts done over the previous two years.
Univision dates its origins to 1955, when KCOR-TV, (later KWEX-TV), began broadcasting to the Hispanic community in San Antonio, Texas. That station was part of the Spanish International Network (SIN), Univision's predecessor. SIN was owned by Telesistema Mexicano, Mexico's largest private broadcaster and the forerunner of Televisa.
Today's most-watched Univision affiliate, KMEX-TV channel 34 of Los Angeles went on air in 1962. In the next 20 years, SIN would acquire other high-rated Spanish language television throughout the Western United States, then expanded the market to Florida, New York City, and Chicago.
1986 was a pivotal year for the station group and the network. Emilio Nicolas, Sr., President of SICC sold the television station group to Hallmark Greeting Cards and Azcarraga, the owner of SIN changed the name from SIN to Univision. Univision's new CEO, Joaquin Blaya, was to sign the contracts for two programs that would change the network. Blaya signed Cristina Saralegui, who became a famous talk show host, and Mario Kreutzberger, better known as Don Francisco, who brought from Chile his famous program Sábado Gigante. Under Hallmark's ownership, Joaquin Blaya, the network began production of its first morning television show. The program was Mundo Latino, anchored by Lucy Pereda and Frank Moro, who were both Cuban. Moro left for Mexico to continue his career as a soap opera actor and the network brought in Jorge Ramos.
In 1988, the network began to produce television shows with a national audience in mind. The first production was titled "TV Mujer" (Woman TV). The program was a magazine styled show aimed to the Hispanic woman living in the United States. Anchored by Lucy Pereda during its first year and Gabriel Traversari, the program consisted of a melange of cooking and entertainment segments.
Pereda was replaced shortly after finishing her first year by Mexican-American Lauri Flores who hailed from KXLN-TV in Houston, Texas where she was director of programming, promotions, special events, and public information as well as producer and host of a local community affairs show "Entre Nos". During Ms. Flores' time as host of TV Mujer, the show remained the number one daytime show on Spanish-language television, according to Strategy Research Corporation's (SRC) 1989 fall sweeps performed from May to November 1989, outperforming its time period competition by 33 percent. Telemundo's Dia a Dia, launched before the arrival of TV Mujer, saw its rating diminishing.
A model from Sábado Gigante became the add-on host in its last year, hired to sit in while Flores was on maternity leave -- Jackie Nespral. Jackie became a formal host during the show's final season. TV Mujer begat a series of other programs: "Hola, America", "Al Mediodia" before they were all canceled never really getting the ratings of the original concept.
Univision then decided to expand news programming in the afternoon and launched "Noticias y Mas" with the before mentioned Nespral and a team of three other anchors: Ambrosio Hernandez, Myrka de Llanos and Raul Peimbert. In 1990, Hernandez bolted for the local Telemundo station, WSCV to anchor its evening news programming, being joined by Peimbert shortly after that being wooed to anchor the new Telemundo evening news. Nespral left to join the weekend edition of the "Today" show leaving De Llanos on the anchor desk by herself. Univision had other plans for the moribund show. They revamped it, changed the name, the theme music and installed a weekend reporter to be De Llanos' partner: Puerto Rican born Maria Celeste Arraras who joined the now tabloid news program called "Primer Impacto".
In 2002, Univision entered into a local marketing agreement (LMA) with Raycom Media to operate two television stations in Puerto Rico: WLII in Caguas and WSUR in Ponce. At the time, WLII had a longtime LMA with another Puerto Rican station, WSTE, which Univision honored. It was also around this time that Univision resumed broadcast expansion by signing affiliation agreements with stations in Raleigh, North Carolina (WUVC), Cleveland, Ohio (WQHS), Philadelphia, Pennsylvania (WUVP) and Atlanta, Georgia (WUVG) among many others -- most of which where acquired from USA Broadcasting and had previously been affiliated with the Home Shopping Network. Both WLII and WSUR were sold to Univision in 2005.
In 2003, WIIH in Indianapolis, Indiana began broadcasting, owned and operated by LIN TV affiliated with Univision.
In late 2004, a feud began between Univision's chairman, 78-year old entertainment guru Jerry Perenchio, and the 36-year old head of Televisa, Emilio Azcárraga Jean. The dispute was about Univision's continual editing of Televisa's programming, and failure to pay for transmission of Televisa produced sports and specials. The feud intensified to the point where Televisa's most famous stars have been banned from appearing on any Univision-produced shows and specials. In addition, Televisa has filed a lawsuit against Univision for breach of contract. In recent years, Univision also lost several key on air personalities to Telemundo, including long time weekend news anchor Maria Antonieta Collins, tabloid news anchor Maria Celeste Arraras, and sports announcer Andres Cantor.
Univision previously overtook the now-defunct English-language networks UPN and the WB, now the CW Television Network as the fifth-most popular network overall, and in the 18-to-34-year-old and 18-to-49-year-old demographics it sometimes ranks higher than that. More advertising on TV is targeted toward those age groups than toward any other part of the viewing audience.
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