|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. UPS
Logo and Trademark..............................
United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is the world's largest package delivery company, delivering more than 15 million packages a day to 6.1 million customers in over 200 countries and territories around the world. Since 2005, its operations include logistics and other transportation-related areas. It has been headquartered in Sandy Springs, Georgia, USA since 1991; headquarters had previously been located in Greenwich, Connecticut.
UPS is well known for its brown trucks, internally known as package cars (hence the company nickname "The Big Brown Machine"). UPS also operates its own airline (IATA: 5X, ICAO: UPS, and Callsign: UPS ) based in Louisville, Kentucky. UPS also owns The UPS Store (formerly Mail Boxes Etc.), a franchise chain which provides shipping, packaging, and copy services.
In April 2003, UPS unveiled a new logo, the fourth the company has used, replacing the iconic package and shield originally designed in 1961 by Paul Rand. The original logo first saw use in 1916 when the company was American Messenger Service. In 1935, the logo was redesigned to reflect the company's new name United Parcel Service. All four designs for the logo shared the shield theme, and UPS employees often refer to the brand mark as "the shield."
The brown color that UPS uses on its vehicles and uniforms is called UPS Brown, which was chosen because it is the same color that was used on Pullman railroad sleeper cars and was seen as professional and elegant. The brown color hides dirt well and was inconspicuous. This color is often erroneously referred to as Pantone color 0607298, but this is not a valid Pantone number. The department stores UPS did deliveries for did not want to call attention to the fact that UPS was delivering their furniture, rather than their own delivery people. The color UPS Brown is trademark, which prevents other delivery companies from using it as part of their brand.
UPS has also designed and trademarked a font UPS Sans for use in marketing and communication material. While similar to other sans-serif fonts in many respects, certain characters (including u, p, and s) have been stylized to match the company branding.
The UPS delivery driver uniform is one of the most recognized symbols of corporate America. It consists of a brown short- or long-sleeve button-up shirt or blouse with a pointed collar, front left pocket, and the company logo above the pocket. The shirt is worn with a pair of brown pants or shorts. When pants are worn, the shirttail is tucked in. All buttons, with the exception of the one on the collar, are fastened. The short-sleeve shirt can be worn with either the shorts or the pants. As well as the long sleeve shirts. Drivers for UPS's SonicAir do not wear any uniforms and deliver in their own clothes.
UPS has an ongoing history of its employees stealing firearms while in transit to licensed firearm dealers. In 1999, in response to these thefts, UPS issued a policy that all handguns must be shipped overnight. "We're trying to protect ourselves from employees stealing," UPS spokesman Bob Godlewski said. In March 2003, UPS unveiled a new logo, replacing the iconic package and shield originally designed in 1961 by Paul Rand.
UPS entered the heavy freight business with its purchase of Menlo Worldwide Forwarding, a former subsidiary of Menlo Worldwide, and rebranding it as UPS Supply Chain Solutions. The purchase was announced on December 20, 2004; the price was US$150 million and the assumption of US$110 million in long-term debt. Menlo Worldwide was the successor of Emery Worldwide. Emery was grounded on August 13, 2001 after a DC-8-71F crashed in Northern California.
On August 5, 2005 UPS announced that it had completed its acquisition of Overnite Transportation for US$1.25 billion. This was approved by the FTC and Overnite shareholders on August 4, 2005. On April 28, 2006, Overnite officially became UPS Freight.
On October 3, 2005, UPS in the United Kingdom completed the purchase of LYNX Express Ltd, one of the UK's largest independent parcel carriers, for £55.5 million (US$97.1 million) after having received approval for the transaction from the European Commission. The first joint package car centre operation, in Dartford, east London, was opened during mid-2006. Dartford Centre carries the SLIC GB1330.
UPS's Political Action Committee has been the most generous corporate giver to federal candidates for every U.S. election since 1992, donating a total of $14 million through December 31, 2005 according to Federal Election Commission records. On April 20, 2006, UPS reported earnings per diluted share of $0.89, up 14.1% over the previous year. Results were driven by a 9% increase in global small package volume or 1.24 million packages per day, outpacing worldwide market growth.
Major domestic (United States) competitors include United States Postal Service (USPS), FedEx and DHL. In addition to these domestic carriers, UPS competes with a variety of international operators, including TNT N.V., Deutsche Post, Royal Mail, Japan Post, India Post and many other regional carriers, national postal services and air cargo handlers (see Package delivery and Mail pages).
Historically, the bulk of UPS' competition came from inexpensive ground-based delivery services, such as Parcel Post (USPS). But in 1998 FedEx expanded into the ground parcel delivery market by acquiring RPS (originally Roadway Package System) and rebranding it as FedEx Ground in 2000. In 2003 DHL expanded its US operations by acquiring Airborne Express, significantly increasing its presence in the United States, and adding more competition in the ground delivery market. In response to this, UPS partnered with the US Postal Service to offer UPS Mail Innovations, a program that allows UPS to pick up mail and transfer it to a USPS center, or destination delivery unit (DDU), for final distribution. This process is also known as zone skipping, long used by Parcel Consolidators.
More recently, the continued growth of online shopping, combined with increasing awareness of the role transportation (including package delivery) has on the environment, has contributed to the rise of emerging competition from niche carriers or rebranded incumbents. For instance, the US Postal Service claims "greener delivery" of parcels on the assumption that USPS letter carriers deliver to each US address, six days a week anyway, and therefore offer the industry's lowest fuel consumption per delivery. Other carriers, like ParcelPool.com, which specializes in residential package delivery to APO-FPO addresses, Hawaii, Alaska, Puerto Rico and other US Territories, arose in response to increased demand from catalog retailers and online e-tailers for low-cost residential delivery services closely matching service standards normally associated with more expensive expedited parcel delivery.
External links
|
|
