|
|
The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
if you don't have them .. you can get them
here!
.............................. Valentino
Logo and Trademark..............................
Valentino Clemente Ludovico Garavani, best known as Valentino (born 11 May 1932) is an Italian fashion designer. His fashion house is among the world's most famous haute couture and ready-to-wear fashion empires. Valentino's international debut took place in 1962 in Florence, the Italian fashion capital of the time. His first show at the Pitti Palace was welcomed as a true revelation and the young couturier was submerged by orders from foreign buyers and enthusiastic comments on the press. After the breakthrough show in Florence, Valentino started to dress the ladies of the international best-dressed crowd such as his acquaintance from the Paris years Countess Jacqueline de Ribes and New York socialites Babe Paley and Jayne Wrightsman. In 1966, confident of his client base, he moved his shows from Florence to Rome and there, two years later, he had one of his greatest triumphs, an all-white collection, which became famous for the "V" logo he designed. By the mid-1960s he was already considered the undisputed maestro of Italian Couture, receiving in 1967 the Neiman Marcus Award, the equivalent of an Oscar in the field of fashion. The Begum Aga Khan, Farah Diba, Jacqueline Kennedy Onassis, Elizabeth Taylor, Marella Agnelli and Princess Margaret were already customers as well as personal friends.
It is difficult to deny that Valentino in his long career has created some of the most sophisticated dresses to be seen and worn, particularly for the evening, the time of the day in which his flamboyant and opulent style has expressed itself at the best, however, when it comes to considering the general output of his work, and its relevance in the history of fashion, things change. Compared to the influence and innovations of such great masters as Christian Dior, Coco Chanel, Elsa Schiaparelli and ultimately Yves Saint Laurent, Valentino's style can be seen as much more conservative and fixed. His concept of elegance and beauty is basically an exercise in glamour for the sake of glamour itself. Inventive as it may be it lacks the modernity, the conceptual depth and the daring spirit that has marked the work of the above mentioned designers, particularly that of the most influential of his contemporaries (and in general the most influential post war designer), Yves Saint Laurent.
When one looks retrospectively to his collections, (and the recent celebration in Rome is an occasion to do this) it is possible to see clearly that he has always designed thinking only and exclusively for women of the so called jet set, the vacuous and glittering world of the great socialites, towards which he always had a particular craving. The Italian designer has never translated the Zeitgeist into his fashion, remaining constantly hooked to the more abstract imperative of a glamourized concept of femminility. In this sense, there are no sociological traces to be found in his creations, as there are in the collections of the four French masters or, more recently, in those of Jean Paul Gaultier and Gianni Versace, two of the most acute interpreters of fashion as a mirror reflecting social and cultural changes. All of Valentino's talent has been put at the service of a romanticised notion of what the upper crust of society is, and consequently, of how a women belonging to it must dress and behave. This woman is more the fabrication of Hollywood in the 30ies-40ies (and all of his work, this is its main limit, is foundamentally tied to the period of the mythical stars such as Greta Garbo, Gloria Swanson, Merle Oberon and Joan Crawford), than anything else. At 75 years of age, Valentino cannot but go on doing what he has already done, even if most of his creations (but this issue concerns haute couture as a whole) seems anachronistic and too elaborate for today standards of life, even for the very rich for whom they are produced.
During the festivities for the 45th year of Valentino's career the Mayor of Rome Walter Veltroni accounced that the site of the Valentino museum will a building in via San Teodoro in Rome between the Palatine hill and the Bocca della Verità (mouth of truth).
External links
|
|
