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.............................. VH1.com
Logo and Trademark..............................
VH1 (VH-1: Video Hits One until 1994 and VH1: Music First until 2003) is an American digital television channel that was created in January 1985 by Warner-Amex Satellite Entertainment, at the time a division of Warner Communications and owners of MTV. VH1 and sister channel MTV are currently part of the MTV Networks division of Viacom. With then four-year-old MTV's popularity rising drastically among teens, VH1 began capitalizing on the success of the music video. However, VH1's aim was to focus on the lighter, softer side of popular music, including such musicians as Tina Turner, Elton John, Sting, Diana Ross, Kenny G, and Anita Baker, in hopes of appealing to people aged 18 to 35, and possibly older.
It has also historically played more adult R&B than its sister channel, and has rarely played any rap or hip-hop videos. Also frequently featured in the network's early years were "videos" for Motown and other 1960s oldies consisting of newsreel and concert footage. While VH1 still occasionally plays videos and has "video countdown shows", its more recent claim to fame has been much like that of MTV's, in the area of music-related reality programming, such as the signature show Behind the Music, and its focus on pop culture.
From the start, Video Hits One was branded as an urbane version of its sister/parent channel. It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers. Its early on-camera personalities were New York radio veterans Don Imus (then of WNBC); Frankie Crocker (then program director and DJ for WBLS); Scott Shannon (of Z100); Jon Bauman ("Bowzer" from Sha Na Na); Bobby Rivers; and Rita Coolidge. Later veejays included Tim Byrd of WPIX-FM (now WQCD), a station whose eclectic ballad-and-R&B oriented format mirrored that of VH-1; and Alison Steele ("The Nightbird" of WNEW-FM). Rosie O'Donnell later joined the outlet's veejay lineup. O'Donnell would also host a stand up comedy show featuring various comedians each episode. As an added touch to make the network more like a Televised Radio station, the early years of the network featured Jingles in their bumpers produced by JAM Creative Productions in Dallas, who had previously made jingles for Radio Stations Worldwide.
The format left room for occasional ad-libs by the VJ, a godsend for emcees such as Imus and O'Donnell. In true Imus style, he used a 1985 segment of his VH-1 show to jokingly call smooth-jazz icon Sade Adu a "grape" for her oval-shaped head.
In December 1994, VH1 rebranded itself as VH1: Music First. By 1996, VH1 was heading down the same path as its sister channel, MTV, choosing to focus more on music-related shows than on music videos. Old episodes of American Bandstand could regularly be seen on the channel. By that time, the channel's ratings were beginning to fall. As a result, the channel began to lose money, verging on the brink of bankruptcy. Shortly after, VH1 created a companion series, Legends (originally sponsored by AT&T), profiling artists who have made a more significant contribution to music history to qualify as "Legends" (that is, those artists who do not fit in the category of Behind the Music biographies). The artists profiled so far have included AC/DC, The Bee Gees, Johnny Cash, Eric Clapton, George Clinton, Crosby, Stills, Nash & Young, The Doors, Marvin Gaye, Jimi Hendrix, Led Zeppelin, Pink Floyd, Queen, Kiss, Bruce Springsteen, Neil Young, The Who, Michael Jackson and U2.
In 1998, VH1 debuted the first annual VH1 Divas concert and featured the "divas" Aretha Franklin, Céline Dion, Shania Twain, Gloria Estefan and Mariah Carey, and the "special guest" Carole King. Other hugely successful shows were produced in the year after, in 1999 featuring "divas" Whitney Houston, Tina Turner, Cher, LeAnn Rimes, Mary J. Blige, Faith Hill, Chaka Khan, Elton John, and Brandy. It became a huge success and was featured in the following year starring Diana Ross, Donna Summer, Destiny's Child, Shakira, Anastacia, Dixie Chicks, Jessica Simpson was also featured as divas in VH1 concert. Some different artists, such as Mariah Carey, Whitney Houston, Celine Dion, Cher and Faith Hill featured two VH1 concerts.
In 2003, the network changed its focus again, dropping "Music First" from its name, and introducing their new and current box logo, seen at the beginning of the article. Having saturated its Behind The Music series (and spinoff BTM2, a 30-minute version that told the stories of current chart-toppers) and gotten past the point of showing music videos on a regular basis, the network began to target the pop culture nostalgia market just like its sister MTV. The network started increasing the number of reality shows with a programming block called Celebreality. Today, they often include shows like I Love New York, Flavor of Love, Flavor of Love Girls: Charm School, Rock of Love with Bret Michaels, The Surreal Life, Celebrity Fit Club and Hogan Knows Best. It even has a brand new comedy, called I Hate My 30's.
The shift began in late 2002, with the success of the I Love the '80s 10-part series. I Love the-show continued with I Love the '70s in 2003 (when the network's new logo was introduced), based on the BBC 2000 series of the same name. Eventually, VH1 caught lightning in a bottle several times more with I Love the 80s Strikes Back, I Love the '90s, and I Love the 90s: Part Deux. More recently, VH1 premiered I Love the 80s 3-D and I Love the '70s Volume II, along with the non-decade-based I Love the Holidays and I Love Toys.
The format of these shows (various entertainers giving their takes or opinions on popular culture) has been repeated for the weekly program Best Week Ever. In a sketch on FOX's MADtv envisioning an as-yet fictitious "I Love the 00's" show, VH1 was referred to as "the bitter comics ragging on real celebrities" network.
VH1 also touts its "CelebReality" programming block of reality shows featuring minor celebrities, anchored by The Surreal Life, which mimics MTV's The Real World, instead placing minor celebrities from the past into a living environment. The CelebReality block has also aired such shows like Hogan Knows Best (Hulk Hogan's reality show) Celebrity Fit Club (a show where marginal-at-best celebrities get in shape); Strange Love (a program spun off from The Surreal Life, following the relationship between Brigitte Nielsen and Flavor Flav); Flavor of Love (a show spun off from Strange Love, where Flavor Flav, "hype man" of the hip hop group Public Enemy picks a lover out of multiple women); My Fair Brady (another spin-off from The Surreal Life, which follows the relationship of Christopher Knight, who played Peter Brady on The Brady Bunch, and Adrianne Curry, who won the first season of America's Next Top Model); "Breaking Bonaduce" which covers the therapy and life of Danny Bonaduce; "Celebrity Paranormal Project," in which minor celebrities are placed in haunted locations to explore and perform tasks; and (most recently) I Love New York, and Flavor of Love Girls: Charm School which are a spin off of Flavor of Love.
Since 2004, VH1 has showed their appreciation for hip hop music by honoring pioneers and movements. Musicians include Run-DMC, LL Cool J, Tupac, The Notorious B.I.G., and Public Enemy. All of the shows have been taped in the Hammerstein Ballroom in New York City. On May 25, 2006, Queen, Judas Priest, Def Leppard, and Kiss were the inaugural inductees into the VH1 Rock Honors in Las Vegas. The ceremony aired on VH1 six days later. In 2007, ZZ Top, Heart, Genesis and Ozzy Osbourne were inducted into the VH1 Rock Honors. This show was aired on My Network TV.
Although VH1 has drastically reduced its emphasis on music, it does continue to play music videos (just like its sister network, MTV) from 3 a.m. until 10 a.m. ET. The overnight block was called Insomniac Music Theater until August 2005, when it was renamed Nocturnal State. VH1 aired a made-for-TV movie in 2006, called Totally Awesome, a spoof of the 1980s. On July 1, 2007, VH1 and MHD, the high-definition music channel of MTV, simulcast live the entire Concert for Diana from London, England, on the birthday of Princess Diana, Princess of Wales.
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