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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. Victoria Bitter VB Australian Beer
Logo and Trademark..............................
Victoria Bitter, or VB as it is commonly called, has the highest market share of all beer sold in Australia, both on tap and packaged. Victoria Bitter is brewed by Carlton & United Beverages, a subsidiary of Foster's Group, brewers of the Fosters brand beer. Despite its name, it is technically a fairly standard commercial lager rather than a bitter, although perhaps slightly more bitter than many. Originally available at a strength of 4.9% ABV, Victoria Bitter is now sold at a slightly lower concentration of 4.8% ABV to capitalize on potential tax savings. Victoria bitter is available in New Zealand, the UK, and to a limited extent, other countries abroad.
The origins of Victoria Bitter date back to Victoria Brewery founder Thomas Aitken, who developed the recipe in the early 1900s. The beer began to gain wide popularity in the mid 1960s with an innovative television advertising campaign featuring the orchestral score from the film The Magnificent Seven, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Meillon. The campaign was used until quite recently. Paul Hester, late drummer of Crowded House once appeared in a VB advert. Ads now consist of the slogan "For a hard earned thirst, you need a big cold beer, and the best cold beer is Vic, Victoria Bitter". The most recent advertising campaign features David Boon, although a number of other ads are occasionally screened, such as one which promotes Australia's love of barbecuing meat, including its national emblems, the kangaroo and emu. Like most Australian Lagers, VB is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer.
Currently one third of the packaged beer sales in Australia are of VB. It is available in cans ("tinnies"), short necked 375ml bottles ("stubbies"), 800mls bottles ("Long Necks" or "King Browns") and "Twisties" or "Throwies" (250ml bottles in the State of New South Wales). As of 2005 VB also comes in 500ml tinnies ("Lunch Greens"), which are commonly drunk by trade workers on lunch, being just enough to quench their thirst.
In a testament to its long history and popularity, VB has acquired a number of nicknames, ranging from the abbreviated "Vic Bitter", polite "Very Best", "Vitamin B" and "Victory Beer", for after a win in the footy. People who dislike the beer may refer to it as "Vomit Beer", "Vaginal Backwash", or "Visitors Beer". The distinctive green cans may also be referred to as "Boonies" , "Green Cans" or "Gweens".
In 2005, VB had started a promotion where David Boon became the face of Victoria Bitter (VB) beer for its 2005/06 summer advertising campaign, called "Boonanza". Part of the promotion was the sale of a talking David Boon figurine with purchases of cartons of beer, which would make comments when prompted by Channel Nine commentary. In New Zealand, VB is considered a lower class beer and often drunk by students as a cheap way to become intoxicated. It has had little media exposure in New Zealand and is therefore drunk by mainly Australian expatriates and not by working class New Zealanders. In 2006, this promotion had returned for the 2006/7 Ashes series now called Boonanza II which now included former England cricket captain Ian Botham and a talking figurine was created for him to interact alongside the David Boon figurine.
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