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The logos can be opened with Adobe Illustrator, Macromedia Freehand, CorelDraw or Adobe Photoshop. All the logos are also available in format EPS.
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.............................. WD-40
Logo and Trademark..............................
WD-40 is the trademark of a widely used penetrating oil (cleaner, lubricant and anti-corrosive solution) spray. It was developed in 1953 by Norm Larsen (then working for the Rocket Chemical Company) to eliminate water and prevent corrosion on electrical circuitry. It also has many household uses. WD-40 stands for "Water Displacement, 40th attempt", a name which came from Larsen's laboratory notebook. Larsen was attempting to concoct a formula to prevent corrosion by displacing water, and arrived at the formula on his 40th attempt. One myth is that "WD" stands for "war department". WD-40 was first used by Convair to protect the outer skin of the Atlas missile from rust and corrosion. The product first became commercially available on store shelves in San Diego in 1958.
WD-40's success has spawned a number of competitors in different countries. In Australia, WD-40 is in direct competition with Selleys RP7. At one time there was for sale in Mexico a similar product called "WB-50," whose name apparently had no meaning other than to market it as an alternative to WD-40. GT85 is also common in the United Kingdom. In Germany the common brand is "Caramba." "Kontakt 40" and CRC 5.56 are other similar products.
In 1969, the Rocket Chemical Company renamed itself WD-40 after what was then its only product, but WD-40 was still sold as "Rocket WD-40" for many years, with the history of its use in preserving Atlas rockets printed on each can. The company went public in 1973. Its NASDAQ stock symbol is (NASDAQ: WDFC). In recent years the WD-40 company has acquired several household-products companies, adding such brand names as 3-In-One Oil, Lava, Spot Shot, X/14, Carpet Fresh and 2000 Flushes to its roster. The company still has its corporate offices in San Diego, California. It now markets its products in more than 160 countries around the world. In 2003, it recorded sales of $238.1 million.
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