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.............................. West Coast Choppers
Logo and Trademark..............................
West Coast Choppers is a company best known for selling chopper-style motorcycles. Some of their more well-known customers include celebrities such as Shaquille O'Neal, Keanu Reeves, Kid Rock, James Hetfield, Tyson Beckford, and The Undertaker. In recent years, under the management of Jesse G. James, the firm has expanded into licensing the brand onto other items and the creation of a now-ended television series on the Discovery Channel.
The company's rise to national prominence coincided with the 2001 shows Motorcycle Mania I and II, airing on the Discovery Channel. James later starred with Kid Rock in Motorcycle Mania III (2004). With the release of these shows interest in Jesse James and the West Coast Choppers allowed the firm to expand knowledge of its brand and to expand its already strong cult-like following.
Jesse James has also narrated a recent 2006 Discovery show called History of the Chopper, where he makes his own master piece to commemorate the 1960s. In 2001, the company's merchandise (along with the No Fear brand) was banned from the Simi Valley Unified School District in California based on its usage of the German Iron Cross. West Coast Choppers merchandise, particularly T-shirts and hats, is popular among teenagers in the United States.
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