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.............................. World of Coca Cola
Logo and Trademark..............................
The World of Coca-Cola is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. It is located at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola), a 20-acre complex located across Baker Street from Centennial Olympic Park that also includes the Georgia Aquarium. It opened to the public on May 24, 2007, replacing a 17-year-old smaller museum located a few miles away. After going through a security checkpoint involving airport-style metal detectors, guests begin their visit in "The Lobby," which features large Coca-Cola bottles made from different materials from around the world. Guests are then funneled into the "Coca-Cola Loft," a collection of Coca-Cola advertising artifacts dating back as far as 1905, while they wait to enter the "Happiness Factory Theatre." Once in the theatre, guests view Inside the Happiness Factory: A Documentary, a mockumentary featuring the characters of the Happiness Factory, a key part of Coca-Cola's current advertising campaign, "The Coke Side of Life." Following the film, the screen scrolls upward, revealing a walkway into "The Hub." From this point forward, guests can visit the various attractions in whatever order they choose, all of which can be accessed from The Hub. This is a departure from the old museum, which was toured in a linear fashion.
The previous World of Coca-Cola opened in August of 1990 adjacent to Underground Atlanta. It had 23,000 sq. feet of exhibition space and, in addition to the museum exhibit, the attraction included an Everything Coca-Cola gift store that carried a wide selection of Coca-Cola branded merchandise. In the mid-1990s, the attraction was renamed "World of Coca-Cola Atlanta," in an attempt to differentiate it from the similar, yet smaller museums opening in Las Vegas and Tokyo.
On April 7, 2007, having hosted over 13 million visitors, it closed its doors in preparation for the opening of the new, larger facility six weeks later. The building housing the original World of Coca-Cola was sold to the State of Georgia.
The attraction was toured from the top down; guests rode up an elevator and began their visit on the third level. The museum was presented roughly in chronological order, with numerous examples of advertising materials and Coke-branded memorabilia. Some of the noteworthy attractions included a replica of a mid-20th century soda fountain (based on a real drugstore that was found in the city of Baxley, Georgia, in the southeastern corner of the state) and a more futuristic vision of one, where guests had a chance to try Coca-Cola products from around the world.
World of Coca-Cola Las Vegas, built 1998, was located on Las Vegas Boulevard South (more famously known as the Las Vegas Strip), adjacent to the MGM Grand Las Vegas hotel and casino. It was closed in 2000; however, the Everything Coca-Cola store remains open.
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