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.............................. XEROX The Document Company
Logo and Trademark..............................
Xerox Corporation (NYSE: XRX) is a global document management company, which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Xerox is headquartered in Norwalk, Connecticut (moved from Stamford, Connecticut in October 2007), though its largest population of employees is based in and around Rochester, New York, the area in which the company was founded. Xerox was founded in 1906 as "The Haloid
Company", which originally manufactured photographic paper and equipment. The company subsequently changed its name to "Haloid Xerox" in 1958. The company came to prominence in 1959 with the introduction of the first plain paper photocopier using the process of xerography (electrophotography) developed by Chester Carlson, the Xerox 914. The 914 was so popular that by the end of 1961, Xerox had almost $60 million in revenue. By 1965, revenues leaped to over $500 million. Before releasing the 914, Xerox had also introduced the first xerographic printer, the "Copyflo" in 1955.
The company expanded substantially throughout the 1960s, making millionaires of some long-suffering investors who had nursed the company through the slow research and development phase of the product. In 1960, the "Wilson Center for Research and Technology" was opened in Webster, New York, a research facility for xerography. In 1961, the company changed its name to "Xerox Corporation". Xerox common stock (XRX) was listed on the New York Stock Exchange in 1961 and on the Chicago Stock Exchange in 1990.
In 1963, Xerox introduced the Xerox 813, the first desktop plain-paper copier, bringing Carlson's vision of a copier that could fit on anyone's office desk into a reality. Ten years later in 1973, a color copier followed.
In 1970, under company president Charles Peter McColough, Xerox opened the Xerox PARC (Xerox Palo Alto Research Center) research facility. The facility developed many modern computing methods such as the mouse and the graphical user interface. From these inventions, Xerox PARC created the Xerox Alto in 1973, a small minicomputer similar to a workstation and personal computer. The Alto was never commercially sold, as Xerox itself could not see the sales potential of it. In 1979, several Apple Computer employees, including Steve Jobs, visited Xerox PARC, interested in seeing their developments. Jobs and the others saw the commercial potential of the GUI and mouse, and began development of the Apple Lisa, which Apple introduced in 1983.
The first laser printer was produced by Xerox in 1977 when researcher Gary Starkweather modified a Xerox copier in 1971. Laser printing eventually became a multi billion dollar business for Xerox. It was known as the Xerox 9700.
Xerox today manufactures and sells a wide variety of office and production equipment including photo copiers, Xerox Phaser printers, multifunction printers, large-volume digital printers as well as workflow software under the brand strategy of FreeFlow. The impact of Xerox FreeFlow products on the graphic arts market and the print industry in general has grown exponentially since May 2006, largely as a result of the Xerox presence at IPEX 2006. Xerox also sells scanners and digital presses.
Xerox sells both color and black and white printers under the Xerox Phaser brand, with the color consumer model starting at US$299; the most expensive color model costs US$6,799.
Xerox also produces fax machines, professional printers, black and white copiers, and several other products.
In addition, Xerox produces many printing and office supplies such as paper, in many forms; and markets software such as DocuShare Xerox MarketPort and FlowPort, offers consulting services, ECM Digital Repository Services and printing outsourcing.
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